
The Circular Vinyl Economy
Transforming old vinyl records into new products — furniture, art, merchandise, and new records. Closing the loop on music's most iconic format.
Vinyl2Vinyl
A retail recovery program placing V2V collection boxes inside local record stores — giving fans a simple, responsible way to return unwanted vinyl instead of sending it to landfill.
Branded collection points installed directly in-store — zero friction for the consumer.
Independent and chain record retailers host the boxes as part of the V2V circular program.


The Story
Old Records → New Life
Every record carries a history. V2V reads that DNA — collecting, regenerating, and pressing old vinyl into new life across music, art, and product.


Every genre, every era — the records that feed the circular economy.

Vinyl Box → Reborn Vinyl → New Recording → Pressing → Packaging → Retail

DNA — The Experience

The Creative Engine

The Figurehead
Product Ecosystem
One circular vision — every product tells a sustainability story rooted in the music industry.
Cat. 01Consumer goods from micronized PVC — new RebornVinyl™ records, turntable components, phone cases, coasters, home décor, and retail signage.
Cat. 02Record storage cabinets, DJ booths, media centers, retail fixtures, and commercial furniture crafted from recycled vinyl board sheets.
Cat. 03View DetailsRecycled tote bags, artist tour apparel, reusable concert cups, eco-friendly accessories, and sustainable uniform programs.
Cat. 04Limited edition vinyl plaques, gold record replicas, fan club collectibles, VIP gift boxes, and subscription collector programs.
Cat. 05Circular collection systems, festival collection booths, sustainable seating, backstage furniture, and venue recycling stations.
Cat. 06Giant recycled vinyl sculptures, interactive fan art walls, QR storytelling displays, real-time recycling impact counters.
Gallery

Record Player Console

Media Center Console

Record Storage Unit

Vinyl Record Cabinet

Vinyl Crate / Display Box

Mid-Century Record Stand

Record Storage Cabinet

Turntable — V2V Edition

Product Ecosystem

Portable Turntables

V2V HOME™ — Luxury Lounge

Vinyl2Home — Studio Craft

V2V × Warner Music Group
Sustainable tour merchandise built from recycled vinyl — apparel, carry, and collectibles designed for the artist on the road.
The Collection
The Process
Old vinyl records dropped at collection stations nationwide
Records sorted and graded at regional processing hubs
Vinyl is micronized into RebornVinyl™ resin pellets
Resin pressed into new vinyl records and board sheets
New products crafted from certified recycled vinyl
Products reach fans, artists, and venues worldwide
About V2V
V2V — Vinyl2Vinyl — is reimagining what happens to the world's vinyl records after they've been played for the last time. Instead of landfills, old records enter a closed-loop system that transforms them into new products.
From RebornVinyl™ new records to premium furniture, eco art installations, sustainable concert merchandise, and artist engagement collectibles — V2V turns waste into wonder.
Partnering with major labels, retailers, and venues, V2V delivers full-circle sustainability: collection infrastructure, traceability reporting, ESG compliance, carbon reporting, and fan-facing storytelling at every touchpoint.
"Old Records → RebornVinyl™ Resin → New Records + Furniture + Art + Merch + Concerts"

Contact
Whether you're a label, venue, retailer, or artist — we'd love to explore how V2V can work for you.