V2V

The Circular Vinyl Economy

Transforming old vinyl records into new products — furniture, art, merchandise, and new records. Closing the loop on music's most iconic format.

Vinyl2Vinyl

In Partnership with Warner Music Group

The Vinyl
Collection Box

A retail recovery program placing V2V collection boxes inside local record stores — giving fans a simple, responsible way to return unwanted vinyl instead of sending it to landfill.

Drop Vinyl Here

Branded collection points installed directly in-store — zero friction for the consumer.

Store Partnership

Independent and chain record retailers host the boxes as part of the V2V circular program.

View the Instagram Feature
IN-STORE COLLECTION
IN-STORE COLLECTION
WARNER MUSIC GROUP HQ
WARNER MUSIC GROUP HQ

The Story

Old Records → New Life

The DNA
of Vinyl

Every record carries a history. V2V reads that DNA — collecting, regenerating, and pressing old vinyl into new life across music, art, and product.

V2V brand identity — Old Records, New Life
In partnership with Warner Music Group
Vinyl record album cover grid
The Source Material

Every genre, every era — the records that feed the circular economy.

The circular vinyl lifecycle flow chart
The Circular Lifecycle

Vinyl Box → Reborn Vinyl → New Recording → Pressing → Packaging → Retail

DNA — The Experience
The Concept

DNA — The Experience

The Creative Engine
The Craft

The Creative Engine

The Figurehead
The Voice

The Figurehead

Product Ecosystem

Seven
Categories

One circular vision — every product tells a sustainability story rooted in the music industry.

Recycled Vinyl Resin
Cat. 01

Recycled Vinyl Resin

Consumer goods from micronized PVC — new RebornVinyl™ records, turntable components, phone cases, coasters, home décor, and retail signage.

Vinyl Board Furniture
Cat. 02

Vinyl Board Furniture

Record storage cabinets, DJ booths, media centers, retail fixtures, and commercial furniture crafted from recycled vinyl board sheets.

Sustainable Merch
Cat. 03View Details

Sustainable Merch

Recycled tote bags, artist tour apparel, reusable concert cups, eco-friendly accessories, and sustainable uniform programs.

Artist & Fan Products
Cat. 04

Artist & Fan Products

Limited edition vinyl plaques, gold record replicas, fan club collectibles, VIP gift boxes, and subscription collector programs.

Venue Programs
Cat. 05

Venue Programs

Circular collection systems, festival collection booths, sustainable seating, backstage furniture, and venue recycling stations.

Eco Art Installations
Cat. 06

Eco Art Installations

Giant recycled vinyl sculptures, interactive fan art walls, QR storytelling displays, real-time recycling impact counters.

V2V Tour Artist

V2V × Warner Music Group

Tour
Merchandise

Sustainable tour merchandise built from recycled vinyl — apparel, carry, and collectibles designed for the artist on the road.

The Collection

Tour Merch Gallery

The Process

Old Grooves.
New Life.

01

Collect

Old vinyl records dropped at collection stations nationwide

02

Sort & Hub

Records sorted and graded at regional processing hubs

03

Micronize

Vinyl is micronized into RebornVinyl™ resin pellets

04

Press

Resin pressed into new vinyl records and board sheets

05

Manufacture

New products crafted from certified recycled vinyl

06

Reborn

Products reach fans, artists, and venues worldwide

About V2V

Closing
The Loop
On Vinyl

V2V — Vinyl2Vinyl — is reimagining what happens to the world's vinyl records after they've been played for the last time. Instead of landfills, old records enter a closed-loop system that transforms them into new products.

From RebornVinyl™ new records to premium furniture, eco art installations, sustainable concert merchandise, and artist engagement collectibles — V2V turns waste into wonder.

Partnering with major labels, retailers, and venues, V2V delivers full-circle sustainability: collection infrastructure, traceability reporting, ESG compliance, carbon reporting, and fan-facing storytelling at every touchpoint.

"Old Records → RebornVinyl™ Resin → New Records + Furniture + Art + Merch + Concerts"

V2V Logo
100%
Recycled Material
7
Product Categories
Full
ESG Traceability
360°
Fan Engagement

Contact

Let's Build
The Circular
Future

Whether you're a label, venue, retailer, or artist — we'd love to explore how V2V can work for you.

V2V Vinyl2Vinyl

© 2026 Vinyl2Vinyl